When I was in high school, I didn’t know what I wanted to do with my life. I wanted to be a psychologist, a marketing executive, a journalist, a fashion designer. . . Yes, and the list went on. Because I couldn’t make up my mind, I got into waitressing, hoping that eventually I will be able to decide. However, one by one those dreams flew away and a new one took center stage; Author. Now that “Intimate Healing” is under contract, I see another dream coming back; Marketing.
The other day, SBP send me a bunch of information regarding what’s next (line edits, copy edits, cover. . . ) and marketing. They promote the book by sending it to a bunch of review sites, but the rest is up to me.
I also found a blog where there was a discussion about book marketing. They talked about what different authors have done to get their book out there. Some people like book trailers, other’s like exerts, while many like websites, others prefer just a good blurb and a good cover. With so many books out there, the competition to get noticed is stiff.
Another idea that crossed my mind is before or after. Some author’s don’t really start marketing their books until the day it’s released while others start the hype early and then stop marketing after the release. Both seem to work in their own way, and both have their flaws too.
A few years ago, I saw one author who promised to donate a percentage of her royalties from her newest book to Hurricane Katrina victims. That made me buy the book, and that book went rather high on all the bestsellers lists so I wasn’t the only one who bought it. Would you buy a book if you knew part of your money was going to a good cause?
I think I will employ many of the marketing tactics I’ve seen being used. The blog I found about marketing stated that most people check out an author’s website constantly, but hate flashy uninformative sites. So I plan to start with a simple website, a twitter account, and (dreading the thought) a facebook page.
What are your views on marketing? What works and doesn’t work for you? And how do you feel about saving a life by buying a book in the form of a percentage of it being a donation?